sme - Trusity

Company Profile

Trusity is a leading skill-tech platform and Dubai SME certified incubator dedicated to equipping children and youth with essential 21st-century and employability skills. By focusing on innovation, technology, financial literacy, and entrepreneurship, Trusity offers STEM and Life Skills programs that are available in various formats—LIVE online, blended, or onsite—catering to both individual and group settings.

Accredited by STEM.org and KHDA, Trusity prepares a future-ready generation through project-based learning that emphasizes global sustainability and economic growth. As an impact-driven tech company, Trusity also fosters innovative project ideas, helping them develop into startups through guidance, mentorship, and connections to investors, ensuring that these businesses have the support they need to thrive and succeed.

Aligned with the UAE Vision 2030, the National Strategy for Higher Education, and the Dubai Economic Agenda D33, our initiative aims to equip future generations with essential technical and practical skills to propel economic growth in both public and private sectors. We are dedicated to empowering Emirati youth and professionals, fostering sustainable development in critical areas like knowledge, technology, and entrepreneurship. By collaborating with key partners, we strive to position the UAE as a global hub for innovation and entrepreneurship, ultimately enhancing the nation’s economic landscape and employment opportunities.

Activities and Sectors

Primary Sectors – Youth in Schools and Universities Incubator Specialization: Tech based startup ideas

For youth startups & early stage start ups in ideation stage

Pitch Your Idea, Win Funding

Identify innovative ideas and validate through the TruPreneurs program. Winners of the pitch competition will receive an initial seed funding of AED 10,000 and incubation support.

Shortlist Your Startup Idea Today

Startups can submit their innovative ideas via the Incubator Application Form. Selected proposals will be evaluated and shortlisted based on specific criteria to ensure the best opportunities are recognized.

Pitch to Trusity Panel for Incubation

Shortlisted candidates are given opportunity to pitch to Trusity panel. Post due diligence and panel approval, selected startups are incubated.

Comprehensive Support for Startup Growth

Support offered includes mentorship and guidance for product development, licensing, financial models, launch, market access, strategic collaborations and fundraising for growth.

Selection Criteria for Entry

Must be 13 years and above.
Demonstrates good communication and collaboration skills.
Has confidence and good presentation skills to articulate thoughts clearly.
Exhibits problem-solving & critical-thinking skills.
Exudes empathy and resonates with real-world challenges.
Motivated to develop solutions leveraging technology.
Can commit to the duration of the program including time required to work on project development and presentation design.
Must complete incubator application form to outline idea.

For startups looking to expand and grow

Incubator Application for Startups

Startups aiming to expand to UAE can apply through the Incubator Application Form.

Idea Shortlisting

Submitted ideas are shortlisted basis set criteria.

Pitching Opportunities for Selected Startups

Shortlisted candidates are given opportunity to pitch to Trusity panel. Post due diligence and panel approval, selected startups are incubated.

Comprehensive Support for Startup Growth

Support offered includes mentorship and guidance for company setup and licensing, market access, product enhancement, strategic collaborations and fundraising for growth.

Selection Criteria for Entry

Early stage tech startups aiming to turn their ideas into global ventures through incorporation and expansion to the UAE and GCC region.
Must have valid trade license in the existing country of operation.
Must have initial traction and product validation.
Must have a clear vision and defined goals.

Incubator Mentor Panel

Application Process

Apply

Submit through school, as part of Elevator Pitch Competitions or Incubator Application Form

Selection

Submitted ideas are shortlisted basis set criteria

Interview

Shortlisted candidates are given opportunity to pitch to Trusity panel

Incubation

Selected startups are incubated are supported for product development, launch and growth

Impact

Access to mentorship and Expertise

Connecting with experienced mentors for guidance and professional growth.

Access to Capital

Opportunities for funding to support business growth and innovation.

Networking Opportunities

Building connections to foster collaborations and career advancement.

Product Development & Licensing

Creating and securing rights for innovative products and technologies.

Validation and Credibility

Establishing trust and authenticity through proven results and endorsements.

Accelerated Growth

Rapid advancement in business performance and market presence.

Company Profile

Activities and Sectors

Incubator Model

For youth startups & early stage start ups in ideation stage

Pitch Your Idea, Win Funding

Identify innovative ideas and validate through the TruPreneurs program. Winners of the pitch competition will receive an initial seed funding of AED 10,000 and incubation support.

Shortlist Your Startup Idea Today

Startups can submit their innovative ideas via the Incubator Application Form. Selected proposals will be evaluated and shortlisted based on specific criteria to ensure the best opportunities are recognized.

Pitch to Trusity Panel for Incubation

Shortlisted candidates are given opportunity to pitch to Trusity panel. Post due diligence and panel approval, selected startups are incubated.

Comprehensive Support for Startup Growth

Support offered includes mentorship and guidance for product development, licensing, financial models, launch, market access, strategic collaborations and fundraising for growth.

Selection Criteria for Entry

For startups looking to expand and grow

Incubator Application for Startups

Startups aiming to expand to UAE can apply through the Incubator Application Form.

Idea Shortlisting

Submitted ideas are shortlisted basis set criteria.

Pitching Opportunities for Selected Startups

Shortlisted candidates are given opportunity to pitch to Trusity panel. Post due diligence and panel approval, selected startups are incubated.

Comprehensive Support for Startup Growth

Support offered includes mentorship and guidance for company setup and licensing, market access, product enhancement, strategic collaborations and fundraising for growth.

Selection Criteria for Entry

Incubator Mentor Panel

Application Process

Apply

Selection

Interview

Incubation

Impact

Access to mentorship and Expertise

Access to Capital

Networking Opportunities

Product Development & Licensing

Validation and Credibility

Accelerated Growth

Courses